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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Analysis of marketing mix of the company Comtessa
 Djukič, Irina ; Říha, David (advisor) ; Janda, Tomáš (referee)
The main aim of my bachelor thesis considers to be the analysis of marketing mix of the company Comtessa, Czech chain providing womens fashion and to suggest relevant recommendations to make the company more competitive. I obtained all the information and data needed from the supervisors. The thesis is divided into two parts. The first one is a theoretical basis concerning marketing mix with links to the fashion. The second, practical part deals with the market analysis from the macro-economic (PEST analysis) and micro-economic perspective (Porter analysis 5F). Furthermore, it contains the SWOT analysis, which is based on the information obtained through the individual depth interview with supervisors. The last and most important part is the analysis of marketing mix, where each element is described into details. The result is recommendation for each element according to the previous analyses.
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